How to Strategies to Grow Your Ecommerce Sales (Fast)

You want to grow your ecommerce site. Well, you know what? The way that you think your goanna grow your ecommerce site isn’t the naturally way to grow. Today, I’m going to share with you seven ways you can increase your ecommerce sales by over 50%. Strategies to Grow Your Ecommerce Sales (Fast)

Focus in only one product

The first tip I have for you is to focus on one product. Yes, you could also succeed without selling millions of items like Amazon does.. I met some lady the other day and I’m like, what do you sell? She’s like, oh, I make high heels more comfortable. I’m like, wait.

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Why don’t people buy fancy shoes, just make sure that they’re comfortable? And she’s like, oh no, these fashion designers don’t want to make them comfortable because they think comfortable shoes aren’t fancy and nice. I’m like, all right well, I don’t really care but she was smart. She came up with the concept of, hey, people like Gucci and Prada and Chanel aren’t willing to make shoes more comfortable. Well, I’m gonna sell some insoles that make it way easier and nicer for women to walk. She had one product and that’s it.
Do you know how much she makes? Even beyond the seven figures per year.
To succeed , you don’t need a lot of products. . And if you’re on Shopify, you can use Berol and that’ll help make it, so you don’t have to worry about the logistics.

Possessing just one product to work on makes life so much simpler. Sure, you could eventually add more products, but first, focus on one product that solves a pain point. If you’re just trying to sell some product because you think it’s cool and it doesn’t solve a pain point, well, you have another thing that’s gonna end up happening, in which you’re not gonna make any sales.
You won’t see a 50% increase. You’ll probably see a 50% decrease compared to what most people are seeing. Even beyond the seven figures per year. To win, you don’t need a lot of products. that solves a real problem and there’s not a ton of other creative or unique solutions out there.

Upsell and Downs ell

My second tip for you is upsell and downs ell. The reason I’m saying upsell and downs ell isn’t because I’m trying to tell you to add 50 products to your ecommerce store.
It’s because it’s easier to get someone whose bought from you once to spend more money with you than it is to get new people to buy from you. So, upsell and downs ell. If you’re selling women’s shoes that are nice and comfortable, right, or you’re selling the insoles that makes women’s shoes nice and comfortable, your upsell could be a pack of three instead of just one. That’s an easy upsell. Taking baby steps like that will add to your lifetime value and create new opportunities.

Advertise

And this gets into my third tip. It’s advertise. There’s Facebook advertising and there’s Google AdWords. They both work extremely well in ecommerce marketing.
Facebook advertising is excellent when people don’t know what product or service that they’re going after. AS an illustrative example, if you’re in the beauty area, you can target everyone on Facebook who’s interested in beauty and show them some cool new product that they’re not familiar with. On the other hand, if you’re using Google AdWords and you know people are looking up for a makeup brush, you can show ads on Google for your makeup brush and people who are looking for that can see it. Facebook ads and both Google ads are a great way to really boost your ecommerce sales, and you if you’re not sure where to get started with Facebook ads or Google ads,
just leave a comment below and I’ll answer you and I’ll give you feedback on how to run the perfect Facebook ad campaign or a Google AdWords campaign.

Leverage Subscriptions

The fourth tip I have for you is leverage subscriptions. Have you noticed on Amazon, they give you a discount if you subscribe to a product? So make sure you offer subscription options. For example, if you sell makeup or lipstick, your consumers will ultimately run out of it. The question is just when? Why not offer them a subscription service so they may always receive fresh makeup? Why, in your opinion, did Dollar Shave Club sell for more than $1 billion? It’s because they did razor subscription. Everyone’s already buying razors. It’s because they did razor subscription. Everyone’s already buying razors. Subscriptions is huge. And if you’re using Shopify, which you probably are, you can use a tool called Recharge to make your product a subscription. You don’t have to pay some fancy engineers to do this with you. You can just use a simple tool.

Recover the abandoned shoppers

The fifth tip I have for you is recover the abandoned shoppers. how many people are going to your shopping cart ? In 2017, roughly 75.6% of shopping carts were abandoned. That means if you have 100 people adding shit to your shopping cart, roughly 75 of them are gonna bounce and leave. They’re not gonna come back and they’re not gonna buy. So you need to come back, or more so, you need to make them come back and buy. How do you do that? Recovering abandonment solutions, such as collecting their emails.

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So when someone’s buying from you, you’re probably collecting their name and email first before you’re showing the credit card information. For all the people you collect the name and emails for that don’t finish the purchase, you should be emailing them and convincing them, hey, buy now. You can even do things like exit intent offers, using tools like Hello Bar, where you show them an exit offer saying, hey, thinking about leaving? Put in your name and email and I’ll send you a 10% off coupon or a free shipping coupon.

Optimize your check out process

Tip number six. Optimize your checkout process. There’s a company called Bayard, and they did a study looking at everyone’s checkout pages. Do you know how much money is recovered by optimizing these checkout pages? I know this sounds crazy. anyone adds stuff to the cart that they’re gonna buy. But what they found is when companies optimize their checkout pages, they found that they made an extra 260 billion, that’s not million, that’s billion with a B, extra dollars. Don’t forget to optimize your checkout process. And the way you do that is by first removing unnecessary fields.

Why would you ask anyone for name and Gmail and home adders multiple times? That’s unnecessary. Keep it simple. The other way you can optimize your checkout process is by making it two step. on one page.

No, it’s not. Because if they see 10, 20 fields on one page, what’s gonna happen? They’re gonna be like, this is way too overwhelming. But if the first page just said, put in your name and email or create an account and put in your name or email and password, and then on the checkout page they only showed the remaining credit card and shipping fields, you’re much more likely to increase your sales, roughly by 10%. All by making your checkout page two steps instead of one step.

Referral problem

The last tip I have for you is to leverage a referral program. If someone’s buying from your ecommerce site, they probably know other people have the same problem and need your solution. So create a referral program, and you can do this through Referral candy. It’s a simple tool, app, that makes it so you can have a referral program, and you can do simple things like, you get 20 bucks when you refer someone that also signs up and buys. So that way, you both save $20, or $10, or 10% off, or free shipping, or whatever it may be.
You can pick the incentive that you’re giving to people who refer people and for the people who sign up through the referral program. So the key with the referral program is not to just incentivize a person who’s doing the referring,

Additionally, it works to reward the one receiving the referral.. Look at Uber. When you use Uber’s referral program, both parties, the person making the referral and the person joining, both get compensated. And that’s why you want to make a referral program be on both ends, or else it won’t be successful. Follow those seven tips and you’ll do really well with your ecommerce site, and you should generate at least 50 plus percent more in sales.

Now, those are a lot of tips and you’re probably wondering which one you should be doing first. Leave a comment below and just say, hey, here’s my ecommerce store. Which one of these tips should I be using first? And I’ll respond telling you which one you should do first, second, et cetera, so that way, you’re doing the ones first that are gonna create the biggest ROI. And I can’t just tell everyone, hey, go do them in this order, because it varies for each and every single ecommerce site out there. But if you write an issue comment box ,ll help you grow faster.